Dec 15, 2002, 5:16 AM
Post #1 of 1
In appraising a name, the largest single factor besides "how it sounds", is what the name can do for you.
Determining Value - Advertising Savings
People overlook the continuing costs of doing business when evaluating a name, yet they factor all those things into their business plans when setting up a brick and mortar shop.
1) Will the domain name generate type-in or walk-by traffic?
2) Will the domain name stick in people's minds when they hear it?
3) If a person hears a competitor's name, or product, will they remember yours instead?
4) Will the name stick in people's minds in a 15 second radio spot??
This (#4) is quite possibly the BIGGEST, most important test of the value of a domain name. If you have to spend 45 seconds imprinting the name, or telling people how to spell or pronounce it, the name loses a whole '0' from it's length. If you can leave your message, and your location (domain name) in the person's mind in 15 seconds, while they are driving you have a winning name.
The best names, SAVE on advertising costs, day in, day out, and can AND WILL pay for themselves day after day, month after month, year after year -- no matter what you pay for the name!
Your initial cost is only the start. You then need advertising. If your domain name can cut your advertising budget in half, then spending $25,000 on a domain name can pay for itself very, very quickly!
Why try to get a name for $500 because it's cheap, when that $500 name will continue to cost you in lost customers, excess advertising costs, and expendatures every day you own it!
Our names are priced extremely fairly based on this appraisal model.
We picked our names because if we set them up, they WOULD SAVE US money in getting our messages across.
Most of our names are picked assuming a $0 advertising budget.
Take our domain name challenge! Post your name, (make sure you've registered it first, or someone will take it from you!) and see if we can't beat it. You've got nothing to lose, and everything to gain!
Robert S. Pataki, MD
President, PUGDOG Enterprises, Inc.